Grand Oaks Assisted Living Community is located in the heart of Washington, D.C. and is home for senior living, memory care, and assisted living. These are the 3 key areas of focus for senior living communities. The greatest appeal to investors is having independent living, assisted living, and memory care all at the same location.
Older adults have increasingly expressed a preference for living in urban centers that are within walking distance of retail, restaurants, health care, transportation, and other amenities like the theater district.
Our research and strategy has focused on location highlights, approach to service, and innovations in culinary offerings.
We typically film a whole year’s worth at one time and then edit and release content throughout the year. Through highlighting the staff to unique identifiers including resident profiles, we’ve been able to provide holistic storytelling in both short (for social and digital ads) and long form (for website and featurettes).
Grand Oaks has been able to achieve and maintain 96% residency during our time marketing them in a highly competitive market.
Company: Graphcom
Role: Creative Director
Director of Photography: Wes Trussell
Video Editor: Lauren Beckjord
Photography: Julia Richter and Casey Martin
Strategy / Creative Direction / Videography / Photography
We typically film a whole year’s worth at one time and then edit and release content throughout the year. Through highlighting the staff to unique identifiers including resident profiles, we’ve been able to provide holistic storytelling in both short (for social and digital ads) and long form (for website and featurettes).
Grand Oaks has been able to achieve and maintain 96% residency during our time marketing them in a highly competitive market.
Company: Graphcom
Role: Creative Director
Director of Photography: Wes Trussell
Video Editor: Lauren Beckjord
Photography: Julia Richter and Casey Martin
Strategy / Creative Direction / Videography / Photography