Karnofski Creative - Capital Campaigns Videography

A capital campaign is a fundraising effort that aims to raise a large amount of money over a set period of time, usually years, to fund a specific project.

We created many campaign pieces to brand, educate, and bring awareness for these including the videos shown here.

Company: Graphcom
Role: Creative Director
Director of Photography: Wes Trussell
Video Editor: Lauren Beckjord
Photography: Julia Richter and Casey Martin
Strategy / Creative Direction / Videography / Photography

Mount St. Mary’s University Our Mission, Our Moment, Our Mount is a comprehensive fundraising campaign to provide the very best student experience, meet the needs of employers and their region, and help students and faculty reach new heights.

Cedar Crest College is a private liberal arts women’s college in Allentown, Pennsylvania. They are an established, primarily women’s college campus filled with the next generation of confident learners and leaders.

The VF100 campaign was a $100 million fundraising effort launched by Mount Sinai in February 2022 to rename Mount Sinai Heart to the Mount Sinai Fuster Heart Hospital. The campaign was a way to honor Dr. Valentín Fuster, MD, PhD, the Physician-in-Chief of The Mount Sinai Hospital, for his leadership and impact on the field of cardiology.