David Frank and the North America Brand Design team came to us to create the Nike College Football Playoffs images utilizing their 365 laydown directive to capture the new brand voice for Nike Football.
The combined elements come together to create a feeling of soulfulness and authenticity, with strong compositions that activate the space and inform the viewer on the variety of product.
We worked hand-in-hand with a photography studio to execute each piece of apparel and accompanying props to emphasize symmetry and matching dynamic angles while showcasing product innovations and graphics.
At the time of the photoshoot, we didn’t know the teams that would make the playoff field, so we captured and created assets for 13 teams, preparing for any likely outcome or scenario.
Company: HERENOW Creative Network
Role: Art Director
Creative Director: Jesse Luidhardt
Photo Retouch: Sheldon Sabbatini
Photo Retouch: Josh Manore
Design Support: Philip Roop
Strategy / Art Direction / Photography
At the time of the photoshoot, we didn’t know the teams that would make the playoff field, so we captured and created assets for 13 teams, preparing for any likely outcome or scenario.
Company: HERENOW Creative Network
Role: Art Director
Creative Director: Jesse Luidhardt
Photo Retouch: Sheldon Sabbatini
Photo Retouch: Josh Manore
Design Support: Philip Roop
Strategy / Art Direction / Photography
