Mount Sinai’s partnership with Al-Sabah has a mission to provide outstanding arrhythmia care, offer physician and patient education, and train tomorrow’s specialists while conducting ongoing research to clarify the mechanisms of cardiac arrhythmias, and develop improved methods for diagnosis and treatment.
As one of the most technically advanced facilities in the country, Mount Sinai was looking for a company to design and produce a $60m proposal to further their partnership and expand their capacity. We were able to create multiple versions including English and Arabic.
After careful, in-depth research about Arabic culture, I was able to create a seamless pattern as a consistent presence throughout the proposal that pushes and pulls the viewer’s attention depending on what needs to be emphasized.
Company: Graphcom
Role: Creative Director
Strategy / Graphic Design / Illustration
Role: Creative Director
Strategy / Graphic Design / Illustration
Proposal binder cover and outer sleeve
Inspiration
Seamless pattern presented as color-coded sections or in a variety of combinations
Section Title Tabs / Color-coded Edges and Framing / Charts and Graphic Elements