Columbia Sportswear Company is an American company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories.
They were looking to partner with a marketing company in order to write copy for 130+ seasonal products with a goal to establish a clear warm/nonwarm hierarchy as well as support multiple product layers while allowing different options for various levels of warm.
To establish product differentiation, we developed different functions as well as keywords to help describe the benefits.
The result was a successful 6-month retail launch for both Spring and Fall that captured the various performance levels that Columbia Sportswear offers with its products in both retail and digital/online formats (as seen
to the right).
Company: HERENOW Creative Network
Role: Copywriter
Copy Partner: Robert Hribernick
Strategy / Copywriting
to the right).
Company: HERENOW Creative Network
Role: Copywriter
Copy Partner: Robert Hribernick
Strategy / Copywriting
