Wright Manufacturing is an innovative leader in lawn maintenance technology, dedicated to manufacturing
the safest, most durable and highest quality lawn equipment
in the world.
the safest, most durable and highest quality lawn equipment
in the world.
They came to us looking for a partner to express their brand to wider audience and capture the authenticity and perfection that they set out to achieve in their products through marketing.
We identified 4 key factors to maximize performance:
1. Perspective is looking at performance, competition, and success in the healthiest way possible developing a foundation to pursue and achieve goals.
2. Obstacles are removed to create openness, freedom, and gusto as a liberated emotional and psychological state of mind.
3. Skills are essential to prepare fully to perform at your best. They enable you to get the most of your efforts.
4. Tools provide you with the practical strategies you need before and during performance to ensure you are comprehensively prepared to perform your best when it counts the most.
1. Perspective is looking at performance, competition, and success in the healthiest way possible developing a foundation to pursue and achieve goals.
2. Obstacles are removed to create openness, freedom, and gusto as a liberated emotional and psychological state of mind.
3. Skills are essential to prepare fully to perform at your best. They enable you to get the most of your efforts.
4. Tools provide you with the practical strategies you need before and during performance to ensure you are comprehensively prepared to perform your best when it counts the most.
Using this brand foundation, we established a clear direction for their brand, enabling them to communicate effectively with their customers and distributors.
Company: Graphcom
Role: Creative Director
Photography Partner: Julia Richter
Copywriter: Rachel McCarter
Strategy / Campaign Development / Graphic Design / Photography
Company: Graphcom
Role: Creative Director
Photography Partner: Julia Richter
Copywriter: Rachel McCarter
Strategy / Campaign Development / Graphic Design / Photography
Polling lawn maintenance business owners, we developed real-time experiences and outcomes.
