***Dream project alert***
Magic32 is a sportswear apparel company created in partnership with NBA Legend Magic Johnson, Magic32 had partnerships with army and military bases and were looking to expand their brand into retail stores like Foot Locker.
Magic32 is a sportswear apparel company created in partnership with NBA Legend Magic Johnson, Magic32 had partnerships with army and military bases and were looking to expand their brand into retail stores like Foot Locker.
I researched several stores and retail brands finding unique identifiers like Nike and Adidas were mainly using heavy black graphics at the time, making retail stores dark. No one was using the color red and it was crucial to extend this brand beyond the purple and gold associated with Magic throughout his career.
We came up with 2 key ways to express the brand: product and history. The product campaign featured the tagline “I believe.” inspiring anyone from kids to adult to believe in their ability. We used magnets to make the product float in retail displays, helping further the narrative.
Magic Moments were created to educate the current and future consumer about the amazing feats accomplished by Magic during his playing days. I often got compliments from SLAM magazine due to the authenticity and emotion brought to life.
Company: Nemo Design
Role: Copywriter & Production Design
Creative Director: Jeff Bartel
Designer: Curtis Maddox
Photographer: Trevor Graves
Strategy / Brand Development / Copywriting / Production
We came up with 2 key ways to express the brand: product and history. The product campaign featured the tagline “I believe.” inspiring anyone from kids to adult to believe in their ability. We used magnets to make the product float in retail displays, helping further the narrative.
Magic Moments were created to educate the current and future consumer about the amazing feats accomplished by Magic during his playing days. I often got compliments from SLAM magazine due to the authenticity and emotion brought to life.
Company: Nemo Design
Role: Copywriter & Production Design
Creative Director: Jeff Bartel
Designer: Curtis Maddox
Photographer: Trevor Graves
Strategy / Brand Development / Copywriting / Production
