From innovation to impact, EcoEngineers creates long-term strategies to help you meet your net-zero goals and future-proof your business.
They were in the midst of a rebrand, struggling to elevate. We were able to visualize the possibilities for their brand and bring them to life in holistic brand guidelines.
Brand photography, for example, allows you to personalize images that are catered to your brand. These images illustrate who you are, why you do what you do, and how you do it. It also pairs with your overall aesthetic and values.
We developed 4 focus areas:
1. Shape is all about composition. Sometimes a familiar shape can change form based on the photographer’s viewpoint. When looking at the subject, decide what makes the object interesting.
2. Aspiration is a strong desire to achieve something great. Instead of focusing on the immediate outcome, focus instead on how the result can impact the viewer’s life and who they want to be.
3. Organic pulls inspiration from raw and refined materials layered subtly with organic elements, forms, and hues against a backdrop of sophistication and modern simplicity.
4. Contrast uses the backbone of color theory to make combinations that produce the most contrast.
Company: Graphcom
Role: Creative Director
Video Editor: Lauren Beckjord
Strategy / Brand Development / Photography
We developed 4 focus areas:
1. Shape is all about composition. Sometimes a familiar shape can change form based on the photographer’s viewpoint. When looking at the subject, decide what makes the object interesting.
2. Aspiration is a strong desire to achieve something great. Instead of focusing on the immediate outcome, focus instead on how the result can impact the viewer’s life and who they want to be.
3. Organic pulls inspiration from raw and refined materials layered subtly with organic elements, forms, and hues against a backdrop of sophistication and modern simplicity.
4. Contrast uses the backbone of color theory to make combinations that produce the most contrast.
Company: Graphcom
Role: Creative Director
Video Editor: Lauren Beckjord
Strategy / Brand Development / Photography
EcoEngineers helps you navigate the disruption lead by climate change.
EcoEngineers is a consulting, auditing, and advisory firm with an exclusive focus on the energy transition.
EcoEngineers believes humans, organizations, and the planet can all prosper when we transition to a clean energy future.
EcoEngineers expertly guides their clients through the energy transition, finding the least disruptive path for their business and the planet.