AHN Giving Societies Brand Development

Allegheny Health Network (AHN) is a proud member of Highmark Health. Their mission is to create a remarkable health experience, freeing people to be their best.
Their Office of Development was looking for a marketing firm to brand their up and coming giving societies. Giving Societies work to increase donor loyalty and lifetime donor value because they make donors feel like part of your team. They build stronger, deeper relationships with donors because they make your donors feel special, which they are.
After naming and branding, we helped them introduce the societies to donors by raising awareness and highlighting the benefits of joining.
Company: Graphcom
Role: Creative Director
Copy: Krista Scarlett
Strategy / Brand Development / Logo Creation / Marketing Materials
The final concept is built upon the essentials of achievement: the act of attainment or accomplishment by an individual or corporation to indicate the person or company’s rank. When all of these components come together, they provide a society of distinction that people will desire to be a part of.

Each mark is built from the same grid system, allowing for conformity as well as uniqueness. Though the point size of the words adapt, their combined height remains consistent.

The benefits you offer your giving society members show them that you appreciate them and their support matters.

The regular communications you send and exclusive events you hold strengthen that bond and create the sense that this is “our” organization, one that members are proud to support and help “lead”.

Giving Societies help systematize your donor funnel and provide order to the chaotic world of donor cultivation. Various levels and benefit plans force you to think through donor experience and place it on a schedule, which helps to reduce fundraising stress for staff and donors alike.

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